Eurotunnel launches FIRST, the new premium offer for its Freight customers

Eurotunnel is launching FIRST, a distinctive new service to better meet the needs of freight customers who are looking for additional time savings and dedicated support on their channel crossings.

First is a subscription-based offer that includes a range of innovative services, including priority access to check-in lanes, boarding lanes and to the Douane/SIVEP customs, plant and animal control centres. Digitisation of the customer journey also allows automatic recognition of truck number plates, guaranteeing a smooth and simplified journey.

The service has been tested over several months and the customer satisfaction rate for users exceed 95%. This new offer will reinforce the attractiveness of Le Shuttle Freight and generate additional demand.

In the long term, subscriptions to FIRST could represent up to 10% of the volume of freight traffic.

Deborah Merrens, Eurotunnel Chief Commercial Officer, said: "This new commercial proposition is an answer to the increasing demand for speed and fluidity from our customers and strengthens Eurotunnel Le Shuttle Freight's leadership in the cross-Channel market. The success of the test phase already demonstrates the relevance of this new service."

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